When we launched Gemporia in 2004, we changed the way genuine gemstone jewelry was sold. Our mission was simple; "cut out all of the middlemen" discover, cut and set our own stones and then sell our beautiful pieces direct to you at home. Well we recently decided to go one step further. You see until now our single biggest cost in our business (other than the jewelry itself) is the money we pay to traditional satellite and cable companies. Therefore we have taken the decision to stop broadcasting in this way and instead look at every single other alternative, alternatives that are at very little cost.