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Pricing

By carefully controlling the design and production of our jewellery, along with the added advantage of no store rental, we incur fewer costs than our high street competitors. For this reason, we are able to offer our jewellery at a significantly lower price than the high street.

Every month, a representative sample of 100 items of our jewellery is sent to an independent valuer. They tell us how much each of those items would be sold for on the high street. We use their retail valuations to set our start price.

If an item has not been sent for appraisal, we use multiplier from our cost of manufacture to the valuation prices from the independent authority to determine how much the start price should be.

As we only sell genuine gemstone jewellery in silver and gold, all created under the same process and of the same high quality. We are confident that the accredited independent appraisal of the retail value of our jewellery represents a fair market price and will be an accurate indication of the genuine retail price or value of the product.


From gem to jeweller, every step in the typical retail model increases the final price you pay. By eliminating the dealer, importer, wholesaler and high street store we are able to bring massive savings to our customers. We source the gemstones direct from the communities that mine them, design and produce our own jewellery, eliminating the middlemen and their costly mark-ups.

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OUR GUARANTEE

We are fully confident that our prices will not be beaten. But if you do find a similar piece on sale anywhere else we will happily refund the difference and give you £20 credit on your Gemporia account.

All we ask is that it has to be from a major retailer and on offer at a regular price (not in a sale). The piece must have the same specification as ours or better.

We are committed to offering fair, honest and transparent prices across all of our jewellery.
If you have any questions or comments about our pricing please email us at [email protected]